What traditional thinkers overlooked is the pace of change. Starting with early adoption, organizations have experienced significant expansion in the broader sector.

One key insight comes from our reporting: what succeeded yesterday often fails today or ahead.

The difference between winners and losers increasingly comes down to how quickly organizations can adapt their practices.

What traditional thinkers underestimated is the speed of transformation. Beginning with initial adoption, the industry has seen rapid expansion in the broader industry.

Key Insights

• Industry guidelines are reshaping the way that organizations manage data privacy.
• The sophistication of contemporary platforms requires new skills from development groups.
• The path forward is less driven by specific tools and increasingly requires team capability.